Concentrated Direct Marketing Expertise

NEW CAMPAIGN DEVELOPMENT
AND NEW PRODUCT INTRODUCTIONS
Develop integrated action-oriented marketing plans
Develop creative and accountable media strategies
Execute TV, radio, print, and direct mail campaigns
Optimize conversion and customer retention programs
Create effective offline advertising for online companies
Build internal expertise and core marketing expertise
Help secure investors by providing success based experience

DIRECT MARKETING OPTIMIZATION
Audit existing direct marketing programs for opportunities
Identify print, spot TV, infomercials, radio, and direct mail opportunities
Enhance front-end materials and back-end programs
Reduce costs and increase efficiency
Improve telemarketing effectiveness
Introduce new concepts and programs

CREATIVE DEVELOPMENT
Write and design print, radio, and TV ads.
Develop fulfillment packages to convert leads to sales
Create compelling offers and strong calls to action
Write email and web copy that engages people and moves them to
action
Script and produce sales and conversion DVDs
Make sure "selling values" are as strong as "production values"

INBOUND AND OUTBOUND TELEMARKETING CONSULTING
Devise solutions to inbound and outbound telemarketing problems
Design telemarketing programs
Screen, evaluate, and recommend vendors
Implement and facilitate telemarketing programs
Monitor and improve performance
Develop scripts, up-sells, and cross-sells